At present, there are many mainstream application stores in the domestic market, which can be roughly divided into three types: the first is the application store of the system operator, such as the App Store of the iOS client and the Google Play of the Android client; the second is Buy email list the application store of the mobile phone manufacturer , such as Xiaomi App Store, Huawei, OPPO, VIVO, etc.; the third is third-party app stores, such as 360, App Store, Ku Market, Wandoujia, Baidu Mobile Assistant, etc.
As a tool product, app store APP has been analyzed as a distribution and promotion platform for many years. Few product managers have analyzed the function of the app store product itself. Therefore, I chose the brand's own Xiaomi app store and a third-party app store this time. The cool market is used to compare and evaluate the advantages and disadvantages, in order to discover new ways to play the products of the app store and provide ideas for the improvement of each app store.
The evaluation angle is mainly carried out from four aspects:
Demand Satisfaction : Can users find the APP they want in the app store? Is the application stable and smooth? Is the software in the store safe? Does the application meet the needs of the user's usage scenarios? Are there any unexpected effects?
Interactive UI Design : Is it Easy to Learn? Can it be used quickly? Is it possible to fix problems in a timely manner and iterate quickly?
Functional logic : Is the functional hierarchy simple and clear?
Differences : What's unique about it?
The following is a detailed analysis and evaluation of the advantages and disadvantages of these three products from these four perspectives.
1. Demand Satisfaction
The basis of the application store is to satisfy users that they can search and download the applications they want, that the application environment is stable and safe, that they have access to the software when they have opinions, and that they can discover other interesting applications.
【Find the target application】
In terms of the number of apps, content and distribution provided by the app store, the "2017 Xiaomi App Store Annual Report" shows that as of January 2018, the cumulative distribution of Xiaomi MIUI app store has reached 120 billion, and Xiaomi's content ecosystem It has been in a healthy and rapid development. It can be seen that the Xiaomi app store can meet the needs of users for software usage, while the cool market, as a relatively small app store, has a smaller number of applications on the shelves and less distribution than the first two, but it has always been in a timely manner. Follow the application of the Google Play Store, so it can also meet the needs of the vast majority of users.
Judging from the settings of the "Search" tab, Xiaomi App Store and Ku Market have also set a clear "Search" logo in the upper right corner.