We all know that user interviews and questionnaires are the bulk sms service most commonly used methods for user research. After the last user interview, our team followed up with a questionnaire. If you don't have a deep understanding of the user group, if you do a questionnaire survey, the results of the questionnaire can only be said to be the answer to the questionnaire designer's own questions; After the user interview, we have a general understanding of the user's attributes and bulk sms service needs, and then a targeted questionnaire survey can form a full and real user portrait. What I usually do is: first, I have learned several typical users through user interviews, and then use the questionnaire to verify the needs and user scale of these users; then we will also find some new needs and user attributes. After the questionnaire is over, we already have
The overall quantitative analysis is completed; after interviewing these fish that slipped through the net, our overall understanding of the user is very sufficient. This bulk sms service method of interviewing users first, then questionnaires, and then interviewing is very effective when you don’t know much about the user group, and I recommend it to everyone. 2. Questionnaire preparation In the preparation stage, we need to clarify the purpose of the investigation, target users, time arrangement and investigation channels, and then conduct user interviews to verify our ideas bulk sms service and form an outline. Our previous user interview is actually about the same as the questionnaire preparation. For details, please refer to my last user interview article. 3. Questionnaire Design Many articles will teach you little tricks for setting up questions, so I won't repeat them.
This article mainly talks about the framework of the bulk sms service questionnaire survey. Adequate questionnaire preparation and question framework are the guarantee of success. There are generally several types of questions: user, behavior, product, attitude, etc. User class: describe user attributes, so that we can understand user groups. For example: occupation, gender, etc. Behavior class: Understand the specific behavior, operation or scene of the user. For example: understand the channel, the purpose of using the product, etc. Product category: Understand the bulk sms service usage of your own products or competing products in users. For example: what similar products have you used, feedback from use. Attitude: The user's personal view of the product. For example: evaluation, favorability, desired functions; try to avoid asking some unjudgmental and endless questions. On the one hand, it will not help product optimization, and on the other hand, it will reduce user expectations.