Gone are the days of employees wearing raggy jeans and dads old sweaters for work. It’s not the professional image that gets you customers. Presentation is everything you could be selling the best service in the world but it would not fill your customers with confidence if you turned up to a job dressed like a scarecrow.
Across all industries you will notice a growing trend towards personalised embroidered workwear every business is competing for trade especially during these difficult economic times. Safety Shoes WorkwearBusiness owners are paying more attention to the overall look of their company in the mainstream, and with this comes a greater customer appreciation.
Some of you may remember the old style royal mail uniforms complete with hat and safety shoes, perhaps one of the best examples of how you should portray your company brand. Some companies take branding very seriously, and it pays. UPS worldwide delivery even use specific vehicles with their very own company colour applied to every vehicle, everybody reading this will instantly recall the brown UPS van and smart shirts.
This is how people will remember you and your business if you apply the branding correctly, Now more so than ever the choice of workwear is huge and embroidery cheaper than it’s ever been it is the ideal time to promote your business. The saying goes "when all those around you are losing their heads", keep yours! no truer can this be than in a recession.
With so many companies going out of business and the market getting more competitive you really need to stand out from the crowd, presentation is the key to getting new customers through the door and with a sharp new look they will come back again and again.
You may be reluctant to splash out on new overalls for all your staff, trying to save every penny you can, just like everybody else. But first consider the companies that can grow in an economic down turn will still be there when its over.